中華資訊網路協會 Chinese Information & Networking Association

4675 Stevens Creek Blvd., Suite 101, Santa Clara, CA 95051

http://www.cina.org

 
 
CINA October Monthly Seminar
Going Global: How to Build and Sustain Global Market Success
 

Date/Time: Saturday, Oct 23, 2004, 10am - 12pm

 10:00 am - 10:30 am Registration & Networking
 10:30 am - 12:00 pm Presentation, Q & A
Venue: Fenwick & West LLP, 801 California St. Mountain View, California 94041
Speaker:  Sara Rauchwerger, Founder and Managing Director, BG Strategy
  Karina Jensen, Founder and Principal, Global Minds Network
Fee: Free for CINA Members; $10 for Non Members
RSVP: RSVP@cina.org with a subject “CINA 10/23”

Topics:

Part I: “How to Build a Global Business in a Competitive World”

Sara Rauchwerger, BG Strategy

A booming global economy is under way as companies are driven to be more efficient, productive, and open in an unregulated world market that is increasingly competitive. Companies are evaluating their strategies and considering entry options around the world to capture economies of scale and lower costs to offer a low price in a competitive environment. However, each region around the world is different and in order to succeed companies must be able to adapt to constant change and be able to adjust to new challenges. Learn what you need to do to build a global business and position yourself to strategically succeed. Examples from China, the United States, and select countries in Europe will be used to define the strategic implication of competition in different markets.

Part 2: “Global Launch Readiness: Are You Ready for Global Customers?”

Karina Jensen, Global Minds Network

Globalization, technology, and rapid change have created the need to effectively market and succeed in a cross-cultural and networked world. The ability to deliver timely and localized products and services worldwide differentiates the winners from the losers in a globally competitive marketplace. The cross-cultural skills of internal teams determine whether an organization can play and succeed in international markets. Time to market, efficient processes, and knowledgeable teams become critical factors for launch success. How do you develop a responsive organization and capable teams? What are some of the cross-cultural marketing challenges and pitfalls? Find out how to strengthen your competitive advantage when launching your product to a global market.

Speakers:

Sara Rauchwerger, BG Strategy

Sara Rauchwerger is the founder and Managing Director of BG Strategy, a global market entry services company specializing in helping clients enter global markets. Sara brings over 20 years of Business Development and Business Strategy experience from both private enterprises and government contracts from various companies in the fields of Telecommunication, Aerospace, and Information Technology. Prior to the founding of BG Strategy in 2001, Sara was responsible for business capture strategies and worldwide expansion of business opportunities in companies such as Alcatel, Lockheed Martin and TRW. Her international experience includes working in France, Sweden and with Chinese authorities and the Chinese private sector. Her hands-on experience as an entrepreneur managing a global company enables her to understand the dynamics of a business environment from a personal perspective. Sara holds a Masters Degree in International Business from the Grenoble Graduate School of Business, France and a Bachelor of Science Degree in Engineering from San Jose State University, California.

Karina Jensen, Global Minds Network

Karina Jensen is the founder and Principal of Global Minds Network, a consulting firm that offers global planning, communication, and education solutions to ensure global readiness for US hi-tech companies. Karina has successfully launched and managed global marketing, communication, and education programs for organizations such as Adobe, Macromedia, NEC, and Symantec. At Macromedia, she launched and managed the Macromedia University online training program dedicated to web skills for employees and customers worldwide. In prior roles at NEC and Symantec, she developed and managed international product launch, marketing, and sales programs across Europe, Asia-Pacific, and South America. Karina holds an MBA from the ENPC School of International Management in Paris, France, and a BA degree in Public Relations from San Jose State University. She speaks French, German, Swedish, and Norwegian. Karina specializes in the areas of global marketing, cross-cultural communication, and international business education.