中華資訊網路協會 Chinese Information & Networking Association

4675 Stevens Creek Blvd., Suite 101, Santa Clara, CA 95051

 
 
CINA Women In Business Special Interest Group Seminar
 
Public Relations: Your Secret Weapon for Business Success
 

Date/Time: Saturday, May 8, 2004, 2pm - 4pm

 02:00 pm - 02:30 pm Registration & Networking
 02:30 am - 04:00 pm Presentation, Q & A
Venue: Fenwick & West LLP, 801 California St., Mountain View, CA 94041
Speaker: Sharon Sim-Krause, Founder and President of Panache Communications, LLC.
Fee: Free for CINA Members; $10 for Non Members
RSVP: Email to: RSVP@cina.org with a subject “WIB 5/8”
Website: http://www.cina.org
 
Abstract:

Some companies are born great.  Some companies work hard at being great.  Other companies use PR to help them. This session will address public relations as a management tool for business success.  What exactly is public relations?  How can it help you and your business?  How does PR compare to other marketing tools such as advertising or direct mail?  What are some key components of a PR program? What are some real life examples to show that PR actually works?  That PR can help a company achieve success?  If these are the questions you're pondering, we invite you to come and meet and exchange ideas with PR veteran Sharon Sim-Krause.

Speaker’s Biography:

Sharon Sim-Krause is the founder and president of Panache Communications. She directs company strategy, new business development, partner and client relations.

Previously she was with WeberShandwick (then Shandwick International), the world's largest public relations firm. Sharon's past client work includes: Nokia, HP, Digital, Wipro, GE, Northwest Airlines, 3i, and many Silicon Valley startups. She also led public relations initiatives in Silicon Valley for the Governments of Hong Kong and Singapore.

Prior to WeberShandwick, Sharon worked for Shipley & Associates, a political consulting firm whose client portfolio included Al Gore and Texas Governor Anne Richards. Sharon was a former Executive TV producer at Asian American Austin, a public television program, and also worked at software company, National Instruments, the Texas Department of Commerce and Edelman Public Relations Worldwide. Sharon was also Executive Producer of Asian American Austin, an Asian American public television program. She supervised a 30-member production crew and produced documentaries, political forums and talk shows.

Sharon graduated with a Bachelor of Journalism, Public Relations (Honors) from the University of Texas at Austin. She was a recipient of the Thomas Thompson Journalism Scholarship and the Weinberg Award for Excellence in Writing. She has a wide circle of networks, and serves as current vice president of the Singapore American Business Association in Silicon Valley. She is fluent in various Chinese languages such as Mandarin, Hokkien and Teochew.